Launching a new product or service? How sure are you with what you're developing?
Stop wasting precious time and resources. Learn how to do research right.
Design research is the practice of understanding human needs and ensuring the voice of the people we serve are included in the strategic design and development of products, services, and programs. For social creatives and enterprises to succeed, a clear understanding of the behaviors, values, and context of our customers and communities will make it much easier to create new experiences.
What to expect?
In this 6-step course, Birdie will guide you through the process of how to get started in planning and conducting design research for your innovation initiatives.
What you'll learn?
- Know if you need or not need design research for your problem
- Understand the difference between research questions and interview questions
- Know the various research methodologies and tools available and how to use them
- Formulate the right questions for your research
- Learn basics best practices in conducting effective interviews
Birdie Salva is a design researcher with a background in qualitative research, UX design, brand management, business consulting, systems thinking, industrial design, and game design.
As the co-founder and general manager of Curiosity for the last eight years, Birdie oversees the operations of the company and provides perspective on innovation frameworks and UX strategies for their client engagements. He has led teams in conducting qualitative design research that applied human centered design frameworks to clients such as Sun Life, Globe Telecom, Johnson & Johnson, USAID, and The Fred Hollows Foundation.
Prior to Curiosity, Birdie worked as a user researcher at an industrial design startup, a brand manager for L’Oréal Philippines, and a lecturer at Ateneo de Manila University’s School of Management.